A cikk a nonprofit szektorban használt zsargon és a bevezető mondatokban használt angol igék közötti különbségeket vizsgálja, kiemelve a célhoz illeszkedő nyelvi megfogalmazást és a tisztán értelmezhető fogalmazás fontosságát. A következőkben összefoglaljuk a fő fogalmakat és a gyakran használt kifejezéseket, anélkül hogy új információkat vagy konkrét példákat adnánk a megadott forrásokon túl.
Bevezető a témához: miért fontos az igézavar a nonprofit környezetben
There’s a lot of jargon used in the nonprofit sector. Adoption fundraisers are special fundraisers that help families that adopt a child cover the costs and fees associated with the adoption process.
Concerns about adoption fees are one of the main reasons prospective adoptive parents shy away from adopting.
Amazon Smile was a program that allowed shoppers to give back to their favorite charities while making everyday online purchases through Amazon. It was a simple way for shoppers to give to nonprofits through purchases that they were going to make anyway, regardless of whether they were able to make an additional donation.
Bevezető és alapfogalmak összefoglalása
Annual giving encompasses a nonprofit’s efforts to receive donations and funds received for daily operations, ongoing projects and initiatives, and other activities for which an organization might not have a specific fund set aside.
A candy bar fundraiser is a fundraising campaign where a school or organization sells candy bars to the community to raise money. It is a popular choice for sports teams, schools, and even churches due to its convenience.
Kommunikáció és marketing a nonprofit környezetben
Cause marketing or cause-related marketing is marketing that is carried out by a for-profit business to advance a charitable cause or better society. Charity eCards are digital greeting cards that supporters can send to loved ones to celebrate special occasions and spread awareness for an organization.
Corporate giving refers to the actions a company takes and the investments it makes to support nonprofits. Also known as “corporate philanthropy,” corporate giving includes all of the ways in which companies create positive social impact through generous financial donations, employee time, or their products and services.
Crowdfunding is a fundraising method that collects small amounts of money from a large group of people. It’s another type of crowdsourcing, which collects goods or services from a large group for individuals or organizations.
Adat- és kapacitáskezelés
A data append is the process of adding missing or updating existing data points in an organization’s database. The process involves comparing the existing database to a larger, more comprehensive data source.
Donation matching is a corporate giving initiative in which companies match their employees’ charitable donations. When an employee donates to a nonprofit, they’ll submit a request to their employer.
Donorok és kapcsolattartás
When a nonprofit organization asks its supporters to make a donation, that’s a donation request. The request can be made in different ways, such as in person or by phone call, and the type of donation can also vary.
Donor data refers to the information that nonprofits collect about their individual donors. The donor pyramid, or gift pyramid, is a graphic that nonprofits create to visualize their donor base that involves arranging donors by giving level. Donor walls are a great way to show appreciation to donors and demonstrate the impact of their contributions, which can aid in donor retention and acquisition.
Oktatás és technológia a nonprofitban
Education management solutions are software programs that help school administrators and teachers manage the day-to-day of running a school. All of the top education management solutions on the market today are cloud-based. Employee engagement is how mentally and emotionally connected employees feel with their work. Employee engagement refers to how your employees feel about their jobs and how invested they are in your organization’s larger goals. Engaged employees are passionate about their work, enjoy their jobs, and feel satisfied with how they are valued and compensated for their efforts.
Vezetői döntések és tervezés
A feasibility study helps your nonprofit assess its current capacity and readiness for conducting a large-scale campaign, like a capital campaign. A foundation is a charitable trust or nonprofit organization typically formed to provide charitable grants to other organizations or institutions. Foundations can support a variety of different causes such as those related to science, religion, education, or culture. There are two foundation types: public foundations and private foundations. Public foundations are funded by a variety of sources, such as individuals, private foundations, or government entities.
A fundraising strategy is a blueprint made specifically to guide your fundraising approach. To effectively raise money and cultivate donor relationships, it’s essential that you create a comprehensive fundraising strategy. A fundraising thermometer is a graphic that represents the progress a nonprofit organization has made throughout a fundraising campaign. A fundraising thermometer can be a tangible visual, such as a poster or drawing on a whiteboard, that is updated as the fundraising campaign progresses. A fundraising video is a video created to promote a specific fundraising campaign and inspire viewers to donate. Videos can be a valuable tool for nonprofit marketing or for any organization raising money for a cause.
Szókincs és nyelvi tisztaság: hogyan válasszunk igét az informális és formális szövegek között
A fun run fundraiser is a type of peer-to-peer fundraiser in which participants sign up to run, collect pledges, and earn donations for each mile (or other specified unit of distance) they run. Fun runs are very adaptable and cost-effective. You can choose a theme, such as a color run or glow run. Nonprofit graphic design refers to the artwork a nonprofit uses to market its cause. It’s the practice of composing and arranging words, shapes, colors, and other artistic components to communicate a message.
Nyelvtani tippek a gyakorló nonprofit szövegekhez
On a large scale, the term “advocacy” refers to speaking up on behalf of another group that is directly affected by an issue. Grassroots advocacy is advocacy work that takes place in local communities. The Google Ad Grants program awards organizations $10,000 worth of Google Ads credits each month. Eligible organizations use these credits to bid on keywords and promote their web content. Google for Nonprofits is a program that gives eligible organizations free access to premium Google products, like Ad Grants and Workspace. Through the program, Google empowers nonprofits to increase internal productivity and connect with new supporters.
A live auction is the sale of items or experiences that guests at your in-person fundraising event can bid on. At a live auction, a host or auctioneer sells items to attendees. Also known as Ads for Social Impact, the Microsoft Ad Grants program awards eligible nonprofits $3,000 each month to spend on promoting web content across Microsoft’s digital search and native advertising network. Moves are efforts a nonprofit makes to earn support by pushing a supporter along in their donation journey. Moves management is the act of tracking and recording those moves to understand where each supporter is in their journey.
Politika és etika nyelvhasználat a nonprofitban
Nonprofit accounting is the process by which organizations plan, record, and report their finances on a regular basis. A nonprofit annual report is a document compiling all of an organization’s activities, projects, and initiatives for a year. Nonprofit events are in-person or virtual activities hosted by nonprofits in order to connect with existing and potential supporters. Nonprofit jobs are jobs in the nonprofit industry. A nonprofit marketing plan is a document that denotes your nonprofit’s marketing and outreach strategies. Your nonprofit marketing plan can encompass a specific campaign or general initiatives to promote your organization and its programs.
Egyszerű nyelv a gyakorlatban: minták és példák
A read-a-thon is an educational fundraiser where schools raise money by encouraging students to read. With minimal effort and setup needed from the school itself, read-a-thons simply require that sponsors donate money to your school for every increment (every 30 minutes, for example) that a student reads. Sponsorship levels are tiered options for businesses to contribute funds and resources for a nonprofit event. Strategic philanthropy is a philanthropic model that involves allocating funding to charitable work according to a concrete, overarching strategy in pursuit of a definable mission. Volunteer management encapsulates the entire process of getting volunteers involved in your mission, supervising their experience with your nonprofit, and thanking them for their efforts.
If you’ve worked in social impact for a while, you’re probably familiar with the terminology used by nonprofit professionals to describe the ins and outs of operating in a mission-driven environment. But if you’re new to the sector, or making a switch from the private sector, some of the lingo may be confusing. Below are some common terms you’re likely to come across in your day-to-day working at a nonprofit, but keep in mind that they will vary depending on your organization’s culture and model.
Meta-információk nyelvi áttekintése
Tagdescr: rövid leírás a cikk témáiról és a nyelvi tippekről, mely segít eligazodni az angol igék kiválasztásában nonprofit környezetben.